In a world where talent shortage is becoming more and more problematic, employers compete viciously to hire the best talent. Therefore, different recruitment strategies are used to attract and identify the best candidates. This makes recruitment strategies an inevitable procedure to stand out and survive the vicious competition among other employers.
As you know, any strategy must be designed carefully to meet specific goals. In this case, a recruitment strategy mainly aims at attracting and hiring the best candidates to fill in vacancies & take on roles.
However, what do we mean by a recruitment strategy? And, what are some of these recruiting strategies that we can use to attract top talent? This is what we will learn in today’s article!
Without further ado, let’s go!
What is a recruitment strategy?
In a nutshell, A recruitment strategy is a comprehensive plan for finding and attracting qualified candidates to fill open positions within an organization. It involves steps that help identify, target, and engage potential candidates, with the ultimate goal of making successful hires with a strong retention of hired talent.
Long story short, a recruiting strategy is the blueprint of your entire recruitment efforts. It encompasses all of your techniques, practices, and tactics to identify, engage, and hire the best candidates for your company.
Here are some of the steps of a recruitment strategy:
? Conducting a job analysis
This step involves determining all the job requirements, responsibilities, and qualifications for the open position. It provides candidates with a clear idea about the job and what they need to qualify for it.
? Developing an employer brand
This is all about creating a strong brand that represents the organization's values, mission, and culture - as to promote the organization as an attractive workplace. This is very crucial if you want to engage and attract highly qualified candidates. That’s because they’re mostly drawn to companies with a strong brand & career potential.
? Identifying recruiting sources
It involves identifying various sources of potential candidates, such as job boards, employee referrals, social media, career fairs, and professional associations. In other words, this stage is about finding where to find potential candidates that you aim to hire.
? Creating job postings
This includes creating compelling and attractive job postings that highlight the job's benefits and requirements and attract the attention of qualified candidates while highlighting your corporate culture. This is also important to draw the right candidates who possess the proper skills for your company.
? Screening and selecting candidates
After creating job postings comes screening & selecting candidates. This stage involves reviewing resumes, conducting interviews, and other screening methods to select the most qualified candidates.
? Making an offer
Making an offer is about presenting a job offer to the selected candidate and negotiating the terms of employment.
? Onboarding the new employee
Onboarding a new employee aims at familiarizing the employee with the company’s processes. This often includes providing orientation, training, and support to ensure the new employee is prepared to begin their job and integrate into the organization.
? Evaluating the recruitment process
Evaluating the recruitment process includes assessing the effectiveness of the recruitment strategy and identifying areas for improvement to make future hires more successful.
5 Effective recruiting strategies for 2023
Here are 5 recruitment strategies to attract & hire the best candidates for your company!
1. Exploit mobile platforms
In today’s world, we can do almost everything using our phones, and this includes searching and applying for jobs. So, looking for jobs now has become just like shopping and purchasing products online. Therefore, using recruitment platforms on mobile is a must in 2023. That’s because it allows recruiters & employers to attract and identify potential candidates on a wider scale.
In fact, a report provided by Appcast revealed that 67% of job applications were carried out on mobile in 2021 among U.S. job seekers alone. This should give you a good idea about why you should target candidates who use their mobiles.
In other words, to improve your recruitment efficiency, you should target candidates on mobile-based platforms. This allows you to reach out to a wide group of tech-savvy candidates like millennials. Moreover, it makes the whole process of identifying & hiring candidates easier and more effective.
2. Social media recruiting
Social media platforms are another great strategy to share your company’s updates and job postings while connecting with a diverse network of potential candidates - like LinkedIn for instance. Gone are the days when social media was merely a tool for chatting and sharing content randomly.
Now, social media platforms are essential marketing tools to establish a strong employer brand and attract the best talent. Accordingly, you should be active on different social media platforms and connect with different candidates even those who aren’t interested in your company.
What’s important here is to stand out by attracting and engaging different candidates. Think of social media as a way to grow a big audience of talented & qualified candidates who are interested in your company. This will provide you with a pool of talent to fall back on whenever you need to recruit new employees.
3. Employee referral programs
Sometimes, your existing employees could be the best source to find highly qualified candidates. And, here comes another effective strategy, which is the employee referral program. Fortunately, this recruiting strategy doesn’t only help you find quality candidates, but it also brings many benefits to your company.
Some of the benefits are the following:
Employees are more likely to refer candidates who are a good fit for the company’s culture and job requirements. Accordingly, referrals have a higher chance of being a good match. that’s because they already know someone who works at the company and have an understanding of the company's values and expectations.
Employee referral programs are also cost-effective when it comes to recruiting new employees. The cost of posting job ads and other recruitment practices can be high. Therefore, incentivizing current employees to refer qualified candidates can save the company time and money on recruitment efforts. This makes the whole recruiting process cost-effective and fast.
Faster hiring process
Referrals tend to move through the hiring process more quickly than other candidates. This is because they already have a connection to the company and are of the company’s culture & processes. This makes the entire hiring process more efficient and faster.
4. Ensure your job postings stand out
Pick any job-posting platform you want, and you will find hundreds of job postings every day. I know this might sound like an exaggeration, but you get the idea. In other words, it’s difficult to make your job postings stand out in a long list of hundreds of other job postings.
Therefore, to make your job offers stand out and be visible to potential candidates, it’s pivotal you make use of sponsored jobs or paid listings. That’s because, Unlike free job listings, sponsored jobs stick longer in search results over time. And, this gives you a competitive edge in attracting high-quality candidates. This increased visibility can lead to a greater number of qualified applicants, saving you time and effort in the recruiting process.
5. Write compelling job descriptions
Another effective strategy is to write compelling job descriptions. In fact, this is one of the most important stages of the recruitment process. And you should nail it!
First off, A compelling job description is more likely to attract qualified candidates who have the necessary skills and experience to succeed in the role. Moreover, a well-written job description can help you communicate the key requirements, responsibilities and the dynamism of your company. This gives potential candidates a good idea of what’s expected of them, making the whole recruiting process more effective and transparent.
In short, acquiring top-quality talent is essential to the overall success of any organization. And, efficient recruitment is the key to achieving this. This means you should use different recruiting strategies that can effectively help you attract, identify, and hire the best candidates for your company. We’ve already mentioned some of those strategies, but you can always try new things to achieve your recruitment goals.