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These are the Top 3 recruitment trends for 2023

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28 December 2022

The end of the year is closing in. And what better time is there to begin preparing for the year ahead? But before we look at what 2023 holds for the recruitment industry, let’s look back at how it fared in 2022.

In 2022, recruiters were pushed to be more creative in their search for top talents. There was also an unprecedented focus on candidates’ experience during the recruitment process. The shift to remote work also continued in 2022, and we expect this trend to continue in 2023!

As we move into 2023, new challenges will arise on the recruitment front. Companies will also have their fair share of challenges in keeping hold of employees. So, companies need to know what trends to expect. It will set the tone for what is expected of recruiters in the coming year and will help them put their best foot forward.

Let’s take a look at the top 3 trends we expect to see in the recruitment industry in 2023.

The top 3 recruitment trends for 2023

Like 2022 was plagued by unexpected events like the European humanitarian crisis, which impacted the world, we can never predict what 2023 will bring! But with some of the current trends in 2022, we can plot a path that we expect 2023 to follow.

Here are 3 of the trends we expect to see in the recruitment industry in 2023:

Recruitment will take a marketing view

We’ve already seen that the traditional way of waiting for job seekers to come to find you no longer works. Relying on this method will only cause you to miss out on top-of-the-line candidates.

Companies now have to invest in recruitment marketing if they want to get the best of the best candidates. The new trend is for recruiters to actively scout for top talents like football scouts.

Taking a marketing view towards recruitment will help recruiters attract and persuade great jobseekers to apply for a role in their organization.

They will also be able to create pools of potential applicants before the job's availability. Being proactive with recruitment will require recruiters to build relationships with their talent pools and stay on top of emerging recruitment trends. So, when jobs open up, they can be the first to reach out and secure a candidate.

Remote and flexible work will continue to be candidates' priority

The trend of remote and flexible work majorly broke out in 2020 due to the pandemic. And in 2023, this trend is unlikely to change. Jobseekers continue to believe remote employees to share a plethora of benefits, and they want them too!

Even employees who work traditional roles look forward to it now. Some may even consider pitching their tent with a company that offers a remote or flexible work model.

So in 2023, companies that haven’t incorporated remote work into their work culture may struggle to get new hires or retain their employees.

Stats show that more jobseekers are applying to remote work listings, but most jobs advertised are traditional work roles! This provides recruiters with the opportunity to realign their job roles to accommodate remote work. It will give them access to the pool of job seekers actively seeking to get hired in remote roles.

Another remote work model we will see more of in 2023 is the “work from anywhere” model. This model is a branch of the remote work model. We have seen glimpses of it in 2022, and there are chances it will gain more traction in 2023.

This remote work model has been tagged as the “highest level of flexible work,” and it doesn’t require jobseekers to move from their location. It also allows companies to tap into an untapped pool of international talent!

Active use of technology and analytics

Companies have begun integrating technological tools in recruitment processes, and more will do so in 2023.

Recruitment technology is helping companies simplify recruitment processes and automate repetitive tasks. In 2023, we’ll see companies go beyond simply using technological tools to automate simple recruitment exercises to the integration of artificial intelligence (AI).

AI technology will be used in sourcing candidates, screening CVs, and interviewing applicants. And it is showing the potential to do more!

Aside from automating tasks and exercises with technological tools, there will also be more focus on analytics. We have already seen companies do a lot with data analytics. In 2023, we’ll see more companies give priority to recruitment metrics.

Comprehensive recruitment data analytics has helped companies create better recruitment strategies. Metrics like the quality of hire, cost of hire, and time to hire have all proven helpful in snapping up top talents.

There’s also the introduction of predictive analytics into recruitment. Predictive analytics is another branch of data analytics that is coming to the fore in the recruitment industry. It allows recruiters to project and predict future trends.

With it, they can predict a candidate’s performance, predict the time it will take to fill open roles, and predict how long a candidate will remain with a company.

These advances in recruitment technology mean that we’ll see companies do more for recruitment. More trend identification, visualization, and predictive analytics when conducting recruitment exercises.

Closing thoughts

There’s never certainty as to what challenges the recruitment industry will face in 2023. But these 3 trends are some of the trends sure to make an impact in the coming year.

In the coming year, there will be moves to create more remote jobs, encourage active recruitment of talents, and rely on different tech tools to simplify recruitment.

These trends, although just part of a stream of others, will help companies and recruiters prepare better. It will help them know what to improve on and how to capitalize on the opportunities that come in 2023.