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10 Essential recruitment metrics you must know about!

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Recursos Humanos

15 Maio 2023

Recruiting metrics are an essential component of every successful recruitment strategy. They are data points, analytics, and means of measurement that help organizations assess the overall performance of their hiring process. Moreover, these metrics allow recruiters and HR professionals to improve the quality of hires and inform better decisions that ensure the right talent is hired.

However, what are these recruitment metrics? And, what are the ones that matter when it comes to making better decisions and recruiting the right candidates for an organization?

The answer to the above questions is all what this article is about! We’ll learn about what recruiting metrics are and outline 10 of the most important metrics that you should know about.

So, let’s dive in!

What do we mean by recruitment metrics?

Recruitment metrics are key performance indicators (KPIs) that measure the success of the recruitment process. These metrics help HR professionals and recruiters to evaluate the efficiency of their recruiting strategies and identify areas for improvement.

Recruitment metrics can be in the form of quantitative or qualitative data. This includes things like time-to-fill, cost-per-hire, applicant-to-interview ratio, candidate experience, and diversity of applicants. By tracking recruitment metrics, HR professionals and recruiters can gain insights into their recruitment process and make data-driven decisions to optimize their strategies and ensure the right candidates are hired.

Moreover, metrics can help organizations assess the return on investment (ROI) of their recruitment efforts and align their hiring goals with the overall business objectives.

Here are 10 important recruiting metrics you must know about

1. Time to fill

This metric is about how much time it takes to source and hire a new candidate for an open role. Usually, the time to fill is measured by the number of days it takes to find and hire applicants beginning from the day the job is advertised to the day an applicant is approved and hired for that specific job.

As a metric, time to fill can be influenced by many factors including industry supply and demand ratios and the operating speed of the recruitment department. Moreover, time to fill is a crucial metric because it gives insights into the amount of time it takes to hire candidates for open vacancies. This helps hiring managers make better decisions when it comes to business planning and talent acquisition.

2. Time to hire

Time to hire is a similar metric to time to fill, but it focuses on the time it takes to complete the hiring process from the day a candidate applies to the day they are offered a job. This metric can help recruiters understand the efficiency of their hiring process and identify areas that need improvement.

A long time to hire can result in the loss of qualified candidates, which can negatively impact a company's bottom line. However, a short time to hire can indicate that the company is attracting high-quality candidates and has a streamlined hiring process.

3. Source of hire

This metric refers to the source of your most desired applicants. In other words, the source of hire is all about where your candidates are coming from. Therefore, it provides valuable data about where your candidates are and where you can target them.

The source of hire also helps you identify the most effective recruiting channels to attract your target candidates for open jobs. For instance, to determine which recruiting channels are effective in attracting job-seekers, you can check your social media, job boards, and paid job ads. This will help identify which channels are effective for your hiring needs and the ones that you need to focus on.

4. Quality of hire

As a metric, quality of hire is used to measure the performance and productivity of new hires. Accordingly, this helps organizations evaluate their entire hiring success. For example, high-performance candidates show that the hiring process is successful and the quality of hire is good. However, if candidates underperform in their roles, this means that there are gaps in the hiring process and improvements must be made to hire the right candidates for the right roles.

In short, this metric helps companies assess the effectiveness of their recruitment efforts in attracting high-quality candidates who contribute to the company's success.

5. Candidate Diversity

Candidate diversity is another important recruiting metric that refers to the representation of underrepresented groups in the candidate pool. Diversity in the workforce has become a critical issue in today's business world. And, it has different benefits such as increased innovation, better decision-making, and improved business performance.

If you want to gauge candidate diversity within an organization, there are many factors to look for. This includes:

  • Diversity index: This metric measures the level of diversity in the candidate pool based on the percentage of candidates from different backgrounds, such as gender, ethnicity, race, age, disability, and sexual orientation.
  • Source of hire: This metric tracks where candidates are coming from, such as job boards, employee referrals, social media, or diversity-focused organizations. It helps to identify which recruitment channels are most effective in attracting diverse candidates.
  • Applicant flow: This metric measures the percentage of diverse candidates who make it through each stage of the recruitment process. It helps to identify where in the recruitment process diverse candidates are dropping out or being eliminated.

6. Cost per hire

Cost per hire is a key recruiting metric that measures the total cost spent by an organization to hire a new employee. The cost-per-hire metric includes all direct and indirect expenses related to the recruitment process. This includes job advertising costs, recruitment agency fees, applicant tracking system (ATS) fees, candidate assessment costs, and employee referral bonuses.

Calculating cost per hire is important for organizations because it provides insights into the effectiveness of their recruitment process and helps them to optimize their recruitment budget. A high cost per hire can indicate inefficiencies in the recruitment process, such as a high rate of candidate drop-off or a low offer acceptance rate.

To calculate your cost-per-hire, assess how much money you spend to hire a new applicant for each role and determine the costs you spend internally and externally per hire. For example, internal costs include employee referrals; whereas, external costs include things like job advertisements.

7. Offer acceptance rate

This metric measures the percentage of job offers that are accepted by candidates. And, it is calculated by dividing the number of accepted job offers by the total number of job offers made and multiplying the result by 100.

A high offer acceptance rate is a positive indicator for a company's recruitment process as it shows that candidates are interested and willing to accept job offers from the company. However, a low offer acceptance rate can indicate issues in the recruitment process such as poor communication, uncompetitive compensation or benefits, or a lack of alignment between the company's values and the candidate's expectations.

Accordingly, thanks to this metric, HR managers can identify areas that need improvement in their recruitment process. This helps them identify trends and make data-driven decisions to attract top talent and build a successful team.

8. Application completion rate

Another crucial metric in recruitment is the application completion rate. And, it’s used to measure the percentage of candidates who complete a job application process after starting it. This metric provides insights into how easy or challenging it is for candidates to apply for a job and the effectiveness of the application process.

A low application completion rate means that the application process is too complex or lengthy, leading to candidate frustration and drop-off. On the other hand, a high application completion rate means that the application process is straightforward and user-friendly, providing a positive candidate experience.

This metric can be used to improve the application process and make it less challenging and complex for candidates. This can include simplifying the application process, reducing the number of required fields, or providing more guidance and support to candidates during the application process.

9. Candidate job satisfaction

We can use this metric to assess how satisfied candidates are with their job during the recruitment process. This metric is an important indicator of the overall candidate experience and can provide insights into the effectiveness of the company's recruitment process.

Candidate job satisfaction can be measured through surveys or interviews with candidates. Questions can include topics such as the quality of communication with the company, the clarity of job expectations, the professionalism of the interview process, and the overall level of satisfaction with the recruitment process.

A high candidate job satisfaction rate means the company is effectively communicating with candidates, providing a positive candidate experience, and potentially attracting top talent. On the other hand, a low candidate job satisfaction rate means the company may need to improve its recruitment process to provide a better candidate experience.

10. First-year attrition

This metric is used to measure employee turnover rates. This means the percentage of employees who leave a company within their first year of employment. As a metric, it is an important indicator to assess the effectiveness of the recruitment process as well as the overall employee experience.

High first-year attrition rates indicate issues with the recruitment process, such as a mismatch between the candidate's skills and the job requirements, a lack of alignment between the company's culture and the candidate's values, or a lack of support for new hires. This can result in negative consequences for the company, such as increased recruitment costs, lower productivity, and a negative impact on the employer brand.

Whereas, low first-year attrition rates can indicate that the company has an effective recruitment process and is providing a positive employee experience, potentially leading to increased employee retention and a positive impact on the employer brand.

Wrapping up

Relying on recruitment metrics is crucial for the success of your recruitment process. That’s because these metrics provide tangible and practical data that can help you inform better hiring decisions and improve any areas within your recruitment process. Recruiting metrics are probably countless, but knowing these 10 metrics can be enough to have a clear idea about your recruitment performance and overall strategy.

If it’s about you, it’s about us!