Recruiting in the logistics sector is particularly challenging today due to a combination of labour market dynamics, industry-specific changes, and shifting candidate expectations.
Below are the main reasons for this growing difficulty:
1. Shortage of Qualified Workers
- There is strong demand for logistics roles (forklift operators, warehouse workers, drivers, supply chain coordinators), but not enough trained or available candidates.
- Many jobs require specific certifications (e.g. forklift licenses, safety training), which narrows the talent pool.
- Younger generations often find these roles physically demanding or unattractive, leading to low interest in the field.
2. Challenging Working Conditions
- Shift work, night shifts, weekend hours, and seasonal peaks are common.
- The work can be physically repetitive, noisy, cold, or fast-paced.
- These conditions contribute to a high turnover rate and difficulty retaining staff over time.
3. Strong Local Competition for Talent
- In key areas (logistics hubs, industrial zones), multiple companies compete for the same profiles.
- This leads to salary inflation, longer recruitment timelines, and increased employee churn.
4. Negative or Outdated Image of the Sector
- Logistics still suffers from a low public image, particularly among young people.
- Many are unaware of career growth opportunities, modern technology, or the vital role logistics plays in the economy.
- There is often limited employer branding in this sector compared to others.
5. Ineffective or Outdated Recruitment Methods
- Many job ads are generic or poorly targeted.
- Companies rely on slow or impersonal recruitment processes.
- Few employers highlight career development, internal mobility, or non-monetary benefits, which are increasingly important to candidates.
6. Geographical Constraints
- Jobs are often located in remote or industrial areas, far from city centres or not well connected by public transport.
- This limits access for candidates without a car or those prioritising work-life balance.
7. Economic and Social Uncertainty
- Successive crises (COVID-19, inflation, rising costs) have caused instability in the sector.
- Some workers have left logistics for jobs seen as more stable, better paid, or offering better working conditions.
In Summary:
Hiring in logistics is difficult because it combines structural challenges (image, training, job location) with short-term pressures (competition, salary expectations, working conditions).
To hire effectively, companies must go beyond traditional methods by modernising recruitment, promoting logistics careers, and improving overall employee experience.
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